Philosophy and Values

The Sol Brand: philosophy and values

We represent holiday hotels where customers can choose what they want to experience on their holidays. Sol Hotels offer a simple modern style with refreshing sensory experiences.

The service, full of flavour, which is offered in Sol Hotels, differentiates us from our competitors. “Flavourful service” is the essence of our brand. When we talk about the concept of “flavour,” we focus much more on how we do things and less on what we do.

Sol Hotels: Brand Values

Our brand values are: Service with Character, Confidence and Flavour

Character is enthusiasm, amiability, energy, a positive attitude, commitment, dedication, flexibility, empathy, and the desire to be useful and form part of a team.

Confidence is know-how, efficiency, professionalism and good knowledge of our hotels.

Flavour is the unique and singular way in which we act and connect with our customers.

At Sol, “holidays” are not a fixed idea – because a single experience does not apply to everybody. “Drops of Flavour” represents the spirit with which we design flexible services and products that can be mixed and combined to give rise to individual holiday experiences, whether you choose to relax, engage in sports activities and/or spend time with the family. We invite our clients to “pass by” the hotel and sample holidays designed to the measure of their own desires.

Every drop counts. This is the way we conceive of our world, full of valuable assets like our local culture, our environment and our human resources. We use our energy and resources efficiently in a sustainable way, showing our social conscience even as we show our innovative management and thus guaranteeing that every drop counts on the road to our future.

‘Smart & Simple’ SOLutions
At Sol brand hotels, we offer solutions to our clients’ requests:
Smart: logical, functional
Simple: easy to explain and manage
Sustainable: lasting, respectful of the environment, committed to the local community.
Added flavour: due to customized service.